Tuesday, 3 March 2015

NIGERIAN BREWERIES Ventures Into Bitters Market



Nigeria’s leading brewer NB PLC is further elongating its list of firsts with the introduction of an innovative ready-to-drink- alcopop, ‘Ace Roots’.

The new product was conceived last year to provide Nigerians an opportunity to enjoy a drink from their roots boasting of at least 14 natural ingredients, amazing alcopop taste, and less sugar and alcohol.

The launch of Ace Roots is coming on the heels of other successful firsts, like Star Lite – Nigeria’s first temperature sensitive beer, Star Raddler, Ace Passion and Breezer – which signaled NB’s entry into the RTD market in 2014.