Wednesday, 3 June 2015

Instagram Feed Going Commerical.


Your Instagram feed is about to get a bit more commercial. The Facebook-owned photo app says it will open itself to more advertisers and provide more precise tools for targeting users.

“We’re focused on three key areas,” Instagram writes in a blog post. “Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”

The biggest news is that Instagram will allow companies to link directly to actions, enabling users to, say, buy a product with a tap, or download an advertisers' app from directly within the ad. The feature was sorely missing when the company first rolled out advertising about 18 months ago. Instagram has also worked closely with Facebook on developing new targeting options. Advertisers will now be able to reach users based on their interests and demographics, just like on the world's largest social network. In return, Instagram will give users mechanisms to fine-tune the ads they see.